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Financial | Porta Möbel
March 23, 2022
This statistic visualizes the preferred financial companies of that part of the German population, with a strong preference for the furniture retailer "Porta Möbel", in comparison to the total population.
Especially noticeable is the increased value for Huk-Coburg, Paypal, Wüstenrot, as well as the negative correlation with Aok, Sparkasse, Bkk.
This bar chart visualizes, how an affinity for the brand "Porta Möbel" correlates with a preference for the displayed Financial affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Porta Möbel" customers to have a preference for "Huk-Coburg" is increased by 60.39% .
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