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Lifestyle | Porta Möbel
March 23, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a high affinity for the furniture retailer "Porta Möbel", in comparison to the total population.
Extremely noticeable are the positive values for Elektroautos, Nutzt Vergleichsportale, Shopping in furniture stores and the negative values for Brille beim Optiker kaufen, Gambling, Brille tragen.
This bar chart visualizes, how a preference for the brand "Porta Möbel" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Porta Möbel" customers to have an affinity for "Elektroautos" is increased by 66.18% .
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