Statistic regarding Prime Video viewers: most popular entertainment influencers

AIlon has analyzed 10641 people from Germany who have a very high affinity to Prime Video and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Entertainment Influencer | Prime Video

March 24, 2022

This statistic shows the most popular entertainment influencers of that part of the German population, with a strong preference for the media company "Prime Video", compared to the total population. Extremely pronounced is the positive relation to Joko Winterscheidt, Udo Bönstrup, Palina Rojinski, as well as the decreased value for Guido Maria Kretschmer, Daniela Katzenberger, Sascha Grammel.

This bar chart visualizes, how an affinity for the brand "Prime Video" correlates with an affinity for the displayed Entertainment Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Prime Video" viewers to have a preference for "Joko Winterscheidt" is increased by 4.34% .

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