Statistic regarding Prime Video viewers: cultural preferences

AIlon has analyzed 10641 people from Germany who have a very high affinity to Prime Video and compared the mean values with a representative sample of the population.

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Culture | Prime Video

March 24, 2022

This statistic shows the cultural preferences of that part of the German population, with a high affinity for the media company "Prime Video", in comparison to the total population. Especially pronounced are the positive values for Musicals and Architecture and the negative values for 80s and 70s.

This bar chart visualizes, how a preference for the brand "Prime Video" correlates with an affinity for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Prime Video" viewers to have a preference for "Musicals" is increased by 47.58% .

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