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Lifestyle | Prime Video
March 24, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the media company "Prime Video", compared to the total population.
Very noticeable are the positive values for Nutzt CTV, Smart-Home, Kontaktlinsen tragen and the negative values for Brille beim Optiker kaufen, Haustier: Vogel, Shopping in Discounters.
This bar chart visualizes, how a preference for the brand "Prime Video" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Prime Video" viewers to have a preference for "Nutzt CTV" is increased by 120.28% .
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