Statistic regarding Prime Video viewers: favorite brands for childrens products

AIlon has analyzed 10641 people from Germany who have a very high affinity to Prime Video and compared the mean values with a representative sample of the population.

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Children | Prime Video

March 24, 2022

This statistic visualizes the favorite brands for childrens products of that part of the German population, with a high affinity for the media company "Prime Video", compared to the total population. Very noticeable is the increased value for Pampers, as well as the negative relation to Fisher Price.

This bar chart visualizes, how a preference for the brand "Prime Video" correlates with a preference for the displayed Children affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Prime Video" viewers to have a preference for "Pampers" is increased by 89.4% .

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