Statistic regarding Prime Video viewers: favorite fast fashion brands

AIlon has analyzed 10641 people from Germany who have a very high affinity to Prime Video and compared the mean values with a representative sample of the population.

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Fashionfast | Prime Video

March 24, 2022

This statistic visualizes the preferred fast fashion brands of that part of the German population, with a high affinity for the media company "Prime Video", in comparison to the total population. Especially noticeable is the increased value for H&M, Esprit, S. Oliver, as well as the negative correlation with C&A, Kik, Forever 21.

This bar chart visualizes, how a preference for the brand "Prime Video" correlates with a preference for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Prime Video" viewers to have an affinity for "H&M" is increased by 108.32% .

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