Statistic regarding Prime Video viewers: most popular fashion magazines

AIlon has analyzed 10641 people from Germany who have a very high affinity to Prime Video and compared the mean values with a representative sample of the population.

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Fashion Magazine | Prime Video

March 24, 2022

This statistic visualizes the favored fashion magazines of that part of the German population, with a strong preference for the media company "Prime Video", in comparison to the total population. The preference for the magazines "Madame" and "Vogue" is strongly increased, while it is moderately decreased for the the magazines "Burda Style" and "Harpers Bazaar".

This bar chart visualizes, how an affinity for the brand "Prime Video" correlates with a preference for the displayed Fashion Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Prime Video" viewers to have an affinity for "Madame" is increased by 66.37% .

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