This study is based on a small sample and is not entirely current.
Current and correct figures can be generated at any time with a free account.
Create current statisticsLoading statistic. Please wait...
Entertainment Influencer | Techniker Krankenkasse
March 24, 2022
This statistic shows the most popular entertainment influencers of that part of the German population, with a high affinity for the financial services company "Techniker Krankenkasse", compared to the total population.
Very pronounced is the increased value for Joko Winterscheidt, Dwayne Johnson, Inscope21, as well as the decreased value for Daniela Katzenberger, Guido Maria Kretschmer, Sascha Grammel.
This bar chart visualizes, how a preference for the brand "Techniker Krankenkasse" correlates with a preference for the displayed Entertainment Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Techniker Krankenkasse" brandfans to have an affinity for "Joko Winterscheidt" is increased by 4.61% .
You are free to share and adapt, you must give appropriate credit.
