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Beauty Influencer | Techniker Krankenkasse
March 24, 2022
This statistic visualizes the most popular beauty influencers of that part of the German population, with a high affinity for the financial services company "Techniker Krankenkasse", compared to the total population.
Especially noticeable is the positive relation to Jeffree Star and Nikis Beauty Channel, as well as the negative relation to Dagibee and Huda.
This bar chart visualizes, how an affinity for the brand "Techniker Krankenkasse" correlates with a preference for the displayed Beauty Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Techniker Krankenkasse" brandfans to have an affinity for "Dagibee" is decreased by 2.6% .
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