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Economy Magazine | Techniker Krankenkasse
March 24, 2022
This statistic shows the most popular economy magazines of that part of the German population, with a strong preference for the financial services company "Techniker Krankenkasse", in comparison to the total population.
The affinity for the magazines "Manager Magazin" and "Business Punk" is clearly increased, while it is considerably decreased for the the magazines "Unternehmer.de" and "Bilanz".
This bar chart visualizes, how an affinity for the brand "Techniker Krankenkasse" correlates with a preference for the displayed Economy Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Techniker Krankenkasse" brandfans to have an affinity for "Manager Magazin" is increased by 99.02% .
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