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Beauty | Techniker Krankenkasse
March 24, 2022
This statistic visualizes the favorite cosmetics brands of that part of the German population, with a high affinity for the financial services company "Techniker Krankenkasse", compared to the total population.
Especially noticeable is the positive relation to Head And Shoulders, Axe/Lynx/Ego, Oral B, as well as the negative correlation with Rexona, Dove, Yves Rocher.
This bar chart visualizes, how a preference for the brand "Techniker Krankenkasse" correlates with an affinity for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Techniker Krankenkasse" brandfans to have a preference for "Head And Shoulders" is increased by 122.21% .
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