This study is based on a small sample and is not entirely current.
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Create current statisticsNews Magazine | Techniker Krankenkasse
March 24, 2022
This statistic visualizes the favored news magazines of that part of the German population, with a strong preference for the financial services company "Techniker Krankenkasse", compared to the total population.
The preference for the magazines "Stern" and "Der Spiegel" is clearly increased, while it is clearly decreased for the the magazines "Bild am Sonntag" and "Time Magazine".
This bar chart visualizes, how a preference for the brand "Techniker Krankenkasse" correlates with an affinity for the displayed News Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Techniker Krankenkasse" brandfans to have a preference for "Stern" is increased by 77.96% .
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