Statistic regarding Techniker Krankenkasse brandfans: most popular automotive magazines

AIlon has analyzed 10522 people from Germany who have a very high affinity to Techniker Krankenkasse and compared the mean values with a representative sample of the population.

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Automotive Magazine | Techniker Krankenkasse

March 24, 2022

This statistic visualizes the most popular automotive magazines of that part of the German population, with a high affinity for the financial services company "Techniker Krankenkasse", in comparison to the total population. The affinity for the magazines "Auto Zeitung" and "Auto Motor Sport" is moderately increased, while it is strongly decreased for the the magazines "Octane Magazine" and "Classic Trader".

This bar chart visualizes, how a preference for the brand "Techniker Krankenkasse" correlates with a preference for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Techniker Krankenkasse" brandfans to have an affinity for "Auto Zeitung" is increased by 109.8% .

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