Statistic regarding Techniker Krankenkasse brandfans: most popular national newspapers

AIlon has analyzed 10522 people from Germany who have a very high affinity to Techniker Krankenkasse and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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National Newspaper | Techniker Krankenkasse

March 24, 2022

This statistic visualizes the most popular national newspapers of that part of the German population, with a high affinity for the financial services company "Techniker Krankenkasse", compared to the total population. The affinity for the newspapers "Handelsblatt", "Süddeutsche Zeitung", "Frankfurter allgemeine Zeitung" is moderately increased.

This bar chart visualizes, how a preference for the brand "Techniker Krankenkasse" correlates with an affinity for the displayed National Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Techniker Krankenkasse" brandfans to have a preference for "Handelsblatt" is increased by 103.46% .

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