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Food Influencer | AOK
March 24, 2022
This statistic shows the most popular food influencers of that part of the German population, with a strong preference for the financial services company "AOK", in comparison to the total population.
Extremely pronounced is the increased value for Molly Yeh and Steffen Henssler, as well as the decreased value for So Vegan and Jamie Oliver.
This bar chart visualizes, how a preference for the brand "AOK" correlates with a preference for the displayed Food Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "AOK" brandfans to have an affinity for "Molly Yeh" is increased by 1.15% .
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