This study is based on a small sample and is not entirely current.
Current and correct figures can be generated at any time with a free account.
Create current statisticsLoading statistic. Please wait...
Lifestyle | AOK
March 24, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the financial services company "AOK", compared to the total population.
Extremely noticeable are the positive values for Brille tragen, Haustier: Vogel, Online shopping and the negative values for Having a smart TV, Driving, Nutzt Vergleichsportale.
This bar chart visualizes, how an affinity for the brand "AOK" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "AOK" brandfans to have a preference for "Having a smart TV" is decreased by 53.19% .
You are free to share and adapt, you must give appropriate credit.
