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Women Magazine | AOK
March 24, 2022
This statistic visualizes the favorite womens magazines of that part of the German population, with a high affinity for the financial services company "AOK", compared to the total population.
The preference for the magazines "Auf einen Blick" and "Frau im Trend" is strongly increased, while it is strongly decreased for the the magazines "Emotion" and "Womens Health".
This bar chart visualizes, how a preference for the brand "AOK" correlates with an affinity for the displayed Women Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "AOK" brandfans to have a preference for "Auf einen Blick" is increased by 52.46% .
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