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Media channel affinities | AOK
March 24, 2022
This statistic visualizes the preferred media channels of that part of the German population, with a high affinity for the financial services company "AOK", compared to the total population.
Extremely pronounced is the increased value for Newspaper, Magazine, TV, as well as the negative correlation with Pinterest, Xing, YouTube.
This bar chart visualizes, how a preference for the brand "AOK" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "AOK" brandfans to have a preference for "Pinterest" is decreased by 47.76% .
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