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Culture | AOK
March 24, 2022
This statistic visualizes the cultural preferences of that part of the German population, with a strong preference for the financial services company "AOK", in comparison to the total population.
Extremely noticeable are the positive values for 60s and 70s and the negative values for Musicals and Architecture.
This bar chart visualizes, how an affinity for the brand "AOK" correlates with an affinity for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "AOK" brandfans to have a preference for "Musicals" is decreased by 20.55% .
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