Statistic regarding Globus Holding customers: most popular food influencers

AIlon has analyzed 5712 people from Germany who have a very high affinity to Globus Holding and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Food Influencer | Globus Holding

March 24, 2022

This statistic shows the most popular food influencers of that part of the German population, with a strong preference for the shopping brand "Globus Holding", compared to the total population. Extremely pronounced is the increased value for So Vegan and Gordon Ramsay, as well as the negative correlation with Tiny Spoon and Einfach so vegan.

This bar chart visualizes, how an affinity for the brand "Globus Holding" correlates with an affinity for the displayed Food Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Globus Holding" customers to have a preference for "So Vegan" is increased by 1.58% .

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