Statistic regarding Globus Holding customers: most popular automotive influencers

AIlon has analyzed 5712 people from Germany who have a very high affinity to Globus Holding and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive Influencer | Globus Holding

March 24, 2022

This statistic visualizes the most popular automotive influencers of that part of the German population, with a high affinity for the shopping brand "Globus Holding", in comparison to the total population. Extremely noticeable is the positive correlation with Matthias Malmedie and Tim Shmee, as well as the decreased value for Blackout and SaabKyle04 LLC.

This bar chart visualizes, how a preference for the brand "Globus Holding" correlates with a preference for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Globus Holding" customers to have a preference for "Matthias Malmedie" is increased by 2.75% .

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