Statistic regarding Globus Holding customers: most popular economy magazines

AIlon has analyzed 5712 people from Germany who have a very high affinity to Globus Holding and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Economy Magazine | Globus Holding

March 24, 2022

This statistic shows the most popular economy magazines of that part of the German population, with a high affinity for the shopping brand "Globus Holding", in comparison to the total population. The preference for the magazines "Wirtschaftswoche" and "Manager Magazin" is considerably increased, while it is considerably decreased for the the magazines "Unternehmer.de" and "Bilanz".

This bar chart visualizes, how a preference for the brand "Globus Holding" correlates with an affinity for the displayed Economy Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Globus Holding" customers to have a preference for "Wirtschaftswoche" is increased by 62.7% .

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