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Travel | Globus Holding
March 24, 2022
This statistic shows the favorite online travel agencies of that part of the German population, with a strong preference for the shopping brand "Globus Holding", in comparison to the total population.
Especially noticeable is the positive correlation with Booking.Com, L Tur, Trivago, as well as the negative relation to Royal Caribbean Cruise Line, Princess Cruise Line, Schauinsland Reisen.
This bar chart visualizes, how an affinity for the brand "Globus Holding" correlates with a preference for the displayed Travel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Globus Holding" customers to have an affinity for "Booking.Com" is increased by 61.18% .
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