Statistic regarding Globus Holding customers: most popular travel magazines

AIlon has analyzed 5712 people from Germany who have a very high affinity to Globus Holding and compared the mean values with a representative sample of the population.

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Travel Magazine | Globus Holding

March 24, 2022

This statistic visualizes the favorite travel magazines of that part of the German population, with a strong preference for the shopping brand "Globus Holding", compared to the total population. The affinity for the magazine "DAV Panorama" is considerably increased, while it is strongly decreased for the the magazine "Globetrotter Magazin".

This bar chart visualizes, how an affinity for the brand "Globus Holding" correlates with a preference for the displayed Travel Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Globus Holding" customers to have a preference for "DAV Panorama" is increased by 2.2% .

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