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Regional Newspaper | Globus Holding
March 24, 2022
This statistic shows the most popular regional newspapers of that part of the German population, with a strong preference for the shopping brand "Globus Holding", compared to the total population.
The preference for the newspapers "Stuttgarter Zeitung", "Der Tagesspiegel", "Nürnberger Zeitung" is considerably increased, while it is strongly decreased for the newspapers "Leipziger Volkszeitung", "Goslarsche Zeitung", "Sächsische Zeitung".
This bar chart visualizes, how a preference for the brand "Globus Holding" correlates with a preference for the displayed Regional Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Globus Holding" customers to have a preference for "Stuttgarter Zeitung" is increased by 38.12% .
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