This study is based on a small sample and is not entirely current.
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Create current statisticsNational Newspaper | Das Haus (Zeitschrift)
March 28, 2022
This statistic visualizes the most popular national newspapers of that part of the German population, with a high affinity for the furniture retailer "Das Haus (Zeitschrift)", compared to the total population.
The preference for the newspapers "Handelsblatt", "Die Welt Kompakt", "Süddeutsche Zeitung" is moderately increased, while it is strongly decreased for the newspapers "Neue Presse", "Ärzte Zeitung", "TAZ".
This bar chart visualizes, how an affinity for the brand "Das Haus (Zeitschrift)" correlates with a preference for the displayed National Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Das Haus (Zeitschrift)" customers to have a preference for "Handelsblatt" is increased by 117.65% .
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