Statistic regarding Das Haus (Zeitschrift) customers: most popular beauty influencers

AIlon has analyzed 6796 people from Germany who have a very high affinity to Das Haus (Zeitschrift) and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Beauty Influencer | Das Haus (Zeitschrift)

March 28, 2022

This statistic shows the most popular beauty influencers of that part of the German population, with a high affinity for the furniture retailer "Das Haus (Zeitschrift)", compared to the total population. Extremely pronounced is the positive correlation with Jeffree Star and Michelle Phan, as well as the decreased value for Dagibee and Ingrid Nilsen.

This bar chart visualizes, how an affinity for the brand "Das Haus (Zeitschrift)" correlates with a preference for the displayed Beauty Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Das Haus (Zeitschrift)" customers to have a preference for "Dagibee" is decreased by 1.59% .

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