Statistic regarding Das Haus (Zeitschrift) customers: most popular union magazines

AIlon has analyzed 6796 people from Germany who have a very high affinity to Das Haus (Zeitschrift) and compared the mean values with a representative sample of the population.

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Union Magazine | Das Haus (Zeitschrift)

March 28, 2022

This statistic visualizes the favored union magazines of that part of the German population, with a high affinity for the furniture retailer "Das Haus (Zeitschrift)", in comparison to the total population. The preference for the magazine "Vorwärts" is strongly increased, while it is moderately decreased for the the magazine "DBB".

This bar chart visualizes, how a preference for the brand "Das Haus (Zeitschrift)" correlates with a preference for the displayed Union Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Das Haus (Zeitschrift)" customers to have a preference for "Vorwärts" is increased by 3.01% .

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