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Media channel affinities | Das Haus (Zeitschrift)
March 28, 2022
This statistic shows the favorite media channels of that part of the German population, with a high affinity for the furniture retailer "Das Haus (Zeitschrift)", compared to the total population.
The largest outliers in the positive range are: Linkedin, Pinterest, Xing and in the negative range are: Newspaper, Magazine, TV.
This bar chart visualizes, how a preference for the brand "Das Haus (Zeitschrift)" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Das Haus (Zeitschrift)" customers to have a preference for "Linkedin" is increased by 114.26% .
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