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Automotive Influencer | Das Haus (Zeitschrift)
March 28, 2022
This statistic shows the most popular automotive influencers of that part of the German population, with a high affinity for the furniture retailer "Das Haus (Zeitschrift)", compared to the total population.
Extremely pronounced is the increased value for Matthias Malmedie and Tim Shmee, as well as the decreased value for Blackout and Do It With Dan.
This bar chart visualizes, how a preference for the brand "Das Haus (Zeitschrift)" correlates with an affinity for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Das Haus (Zeitschrift)" customers to have a preference for "Matthias Malmedie" is increased by 4.16% .
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