Statistic regarding Das Haus (Zeitschrift) customers: cultural preferences

AIlon has analyzed 6796 people from Germany who have a very high affinity to Das Haus (Zeitschrift) and compared the mean values with a representative sample of the population.

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Culture | Das Haus (Zeitschrift)

March 28, 2022

This statistic visualizes the cultural preferences of that part of the German population, with a high affinity for the furniture retailer "Das Haus (Zeitschrift)", compared to the total population. Especially noticeable are the positive values for Architecture and Musicals and the negative values for 70s and 80s.

This bar chart visualizes, how a preference for the brand "Das Haus (Zeitschrift)" correlates with an affinity for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Das Haus (Zeitschrift)" customers to have a preference for "Architecture" is increased by 55.03% .

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