Statistic regarding Mastercard brandfans: most popular national newspapers

AIlon has analyzed 25740 people from Germany who have a very high affinity to Mastercard and compared the mean values with a representative sample of the population.

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National Newspaper | Mastercard

March 23, 2022

This statistic shows the most popular national newspapers of that part of the German population, with a strong preference for the financial services company "Mastercard", compared to the total population. The preference for the newspapers "Handelsblatt", "Frankfurter allgemeine Zeitung", "Süddeutsche Zeitung" is strongly increased, while it is clearly decreased for the newspapers "Neue Presse", "Ärzte Zeitung", "TAZ".

This bar chart visualizes, how an affinity for the brand "Mastercard" correlates with a preference for the displayed National Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Mastercard" brandfans to have a preference for "Handelsblatt" is increased by 74.36% .

Source:
AIlon

Publication date:
March 23, 2022

Sample size Mastercard:
25740

Sample size population sample: 3.414.229

Area of enquiry: Germany

AIlon is a multi-award winning artificial intelligence for market research. Combining price-, news- and social media data, AIlon creates anonymous interest profiles of consumer which create an accurate and representative sample of the population.
Mastercard Incorporated is an American multinational financial services corporation headquartered in the Mastercard International Global Headquarters in Purchase, New York, United States. The Global Operations Headquarters is located in O'Fallon, Missouri, United States, a municipality of St. Charles County, Missouri. Throughout the world, its principal business is to process payments between the banks of merchants and the card-issuing banks or credit unions of the purchasers who use the "Mastercard" brand debit, credit and prepaid cards to make purchases. Mastercard Worldwide has been a publicly traded company since 2006. Prior to its initial public offering, Mastercard Worldwide was a cooperative owned by the more than 25,000 financial institutions that issue its branded cards.
AIlon gathers anonymous digital footprints and turns them into accurate interest profiles of consumer.
This study has been last updated on 03/23/2022. If you need more up to date data, you can contact us here.
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