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Beauty | Mastercard
March 23, 2022
This statistic shows the favorite cosmetics brands of that part of the German population, with a high affinity for the financial services company "Mastercard", compared to the total population.
Extremely noticeable is the increased value for Gilette, Oral B, Nivea, as well as the negative relation to Rexona, Dove, Yves Rocher.
This bar chart visualizes, how a preference for the brand "Mastercard" correlates with a preference for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Mastercard" brandfans to have a preference for "Gilette" is increased by 66.2% .
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