Statistic regarding Mastercard brandfans: favorite mobility service providers

AIlon has analyzed 25740 people from Germany who have a very high affinity to Mastercard and compared the mean values with a representative sample of the population.

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Mobility | Mastercard

March 23, 2022

This statistic shows the favorite mobility service providers of that part of the German population, with a strong preference for the financial services company "Mastercard", compared to the total population. Especially pronounced is the positive relation to Lufthansa, Condor, Easyjet, as well as the negative correlation with Bosch E-Bike Systems, Uber, Share Now.

This bar chart visualizes, how a preference for the brand "Mastercard" correlates with a preference for the displayed Mobility affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Mastercard" brandfans to have an affinity for "Lufthansa" is increased by 79.18% .

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