Statistic regarding Mastercard brandfans: favorite online travel agencies

AIlon has analyzed 25740 people from Germany who have a very high affinity to Mastercard and compared the mean values with a representative sample of the population.

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Travel | Mastercard

March 23, 2022

This statistic visualizes the favorite online travel agencies of that part of the German population, with a high affinity for the financial services company "Mastercard", in comparison to the total population. Very pronounced is the positive relation to Booking.Com, Expedia, L Tur, as well as the negative relation to Schauinsland Reisen, P&O Cruise Line, Royal Caribbean Cruise Line.

This bar chart visualizes, how a preference for the brand "Mastercard" correlates with a preference for the displayed Travel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Mastercard" brandfans to have a preference for "Booking.Com" is increased by 73.47% .

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