This study is based on a small sample and is not entirely current.
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Create current statisticsFamily Magazine | Mastercard
March 23, 2022
This statistic shows die favorite magazines for parents of that part of the German population, with a high affinity for the financial services company "Mastercard", compared to the total population.
The affinity for the magazines "Baby und Familie" and "Super Illu" is considerably increased, while it is strongly decreased for the the magazines "Super Illu" and "Baby und Familie".
This bar chart visualizes, how a preference for the brand "Mastercard" correlates with a preference for the displayed Family Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Mastercard" brandfans to have a preference for "Super Illu" is decreased by 28.5% .
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