Statistic regarding Mastercard brandfans: most popular automotive magazines

AIlon has analyzed 25740 people from Germany who have a very high affinity to Mastercard and compared the mean values with a representative sample of the population.

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Automotive Magazine | Mastercard

March 23, 2022

This statistic visualizes the favorite automotive magazines of that part of the German population, with a strong preference for the financial services company "Mastercard", in comparison to the total population. The affinity for the magazines "ADAC Motorwelt" and "Auto Motor Sport" is strongly increased, while it is considerably decreased for the the magazines "9ELF" and "Octane Magazine".

This bar chart visualizes, how a preference for the brand "Mastercard" correlates with a preference for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Mastercard" brandfans to have an affinity for "ADAC Motorwelt" is increased by 70.8% .

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