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Lifestyle | Mastercard
March 23, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a high affinity for the financial services company "Mastercard", compared to the total population.
Extremely noticeable are the positive values for E-Mobilität, Riding an e-bike, Hybrid Autos and the negative values for Shopping in Discounters, Haustier: Vogel, Hair care.
This bar chart visualizes, how an affinity for the brand "Mastercard" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Mastercard" brandfans to have a preference for "E-Mobilität" is increased by 84.3% .
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