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Regional Newspaper | Tchibo
March 23, 2022
This statistic visualizes the most popular regional newspapers of that part of the German population, with a high affinity for the shopping brand "Tchibo", in comparison to the total population.
The affinity for the newspapers "Rheinische Post", "Nürnberger Zeitung", "Stuttgarter Zeitung" is clearly increased, while it is considerably decreased for the newspapers "TZ", "Neue Zürcher Zeitung", "Die Glocke".
This bar chart visualizes, how a preference for the brand "Tchibo" correlates with an affinity for the displayed Regional Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Tchibo" customers to have a preference for "Rheinische Post" is increased by 5.35% .
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