Statistic regarding Tchibo customers: favorite audio equipment companies

AIlon has analyzed 24517 people from Germany who have a very high affinity to Tchibo and compared the mean values with a representative sample of the population.

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Music | Tchibo

March 23, 2022

This statistic shows the favorite audio equipment companies of that part of the German population, with a high affinity for the shopping brand "Tchibo", in comparison to the total population. The largest outliers in the positive range are: Bose and Gibson and in the negative range are: Beats By Dre and Sennheiser.

This bar chart visualizes, how a preference for the brand "Tchibo" correlates with a preference for the displayed Music affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Tchibo" customers to have a preference for "Beats By Dre" is decreased by 4.3% .

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