This study is based on a small sample and is not entirely current.
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Create current statisticsTechnology Influencer | Tchibo
March 23, 2022
This statistic shows the most popular tech influencers of that part of the German population, with a high affinity for the shopping brand "Tchibo", in comparison to the total population.
Especially noticeable is the positive relation to Jeff Bezos and Felixba, as well as the negative correlation with Bill Gates and Elon Musk.
This bar chart visualizes, how a preference for the brand "Tchibo" correlates with an affinity for the displayed Technology Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Tchibo" customers to have a preference for "Bill Gates" is decreased by 1.52% .
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