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Fashion | Tchibo
March 23, 2022
This statistic shows the favorite fashion brands of that part of the German population, with a high affinity for the shopping brand "Tchibo", in comparison to the total population.
The largest outliers in the positive range are: Ernstings Family, Vero Moda, Hunkemöller and in the negative range are: Adler, Karl Lagerfeld, Givenchy.
This bar chart visualizes, how an affinity for the brand "Tchibo" correlates with an affinity for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Tchibo" customers to have an affinity for "Ernstings Family" is increased by 39.58% .
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