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Politics | Tchibo
March 23, 2022
This statistic visualizes the most popular parties of that part of the German population, with a high affinity for the shopping brand "Tchibo", compared to the total population.
Very noticeable is the preference for the parties: Bündnis 90 Die Grünen, Tierschutzpartei, Volt and the aversion to the parties: CDU, SPD, AfD.
This bar chart visualizes, how a preference for the brand "Tchibo" correlates with a preference for the displayed Politics affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Tchibo" customers to have a preference for "CDU" is decreased by 18.61% .
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