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Shopping | Tchibo
March 23, 2022
This statistic visualizes the favorite shopping brands of that part of the German population, with a high affinity for the shopping brand "Tchibo", in comparison to the total population.
The largest outliers in the positive range are: Tchibo, Bon Prix, Dm and in the negative range are: Guenstiger.De, Fielmann, Apollo.
This bar chart visualizes, how an affinity for the brand "Tchibo" correlates with an affinity for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Tchibo" customers to have a preference for "Tchibo" is increased by 55.46% .
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