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Technology | Tchibo
March 23, 2022
This statistic visualizes the most popular tech brands of that part of the German population, with a strong preference for the shopping brand "Tchibo", compared to the total population.
The largest outliers in the positive range are: Huawei, Samsung, Google and in the negative range are: Braun, Grundig, Wilkinson.
This bar chart visualizes, how a preference for the brand "Tchibo" correlates with a preference for the displayed Technology affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Tchibo" customers to have a preference for "Huawei" is increased by 27.49% .
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