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Beautyorganic | ZDF
March 24, 2022
This statistic shows the favorite organic cosmetics brands of that part of the German population, with a high affinity for the media company "ZDF", in comparison to the total population.
Especially pronounced is the positive correlation with Speick and Weleda, as well as the decreased value for Kneipp and Dr Scheller.
This bar chart visualizes, how an affinity for the brand "ZDF" correlates with a preference for the displayed Beautyorganic affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ZDF" viewers to have an affinity for "Speick" is increased by 43.5% .
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