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Culture | ZDF
March 24, 2022
This statistic shows the cultural preferences of that part of the German population, with a strong preference for the media company "ZDF", in comparison to the total population.
Very noticeable are the positive values for Architecture and Musicals and the negative values for 40er and 00s.
This bar chart visualizes, how an affinity for the brand "ZDF" correlates with a preference for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ZDF" viewers to have an affinity for "Architecture" is increased by 29.05% .
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