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Media channel affinities | ZDF
March 24, 2022
This statistic shows the most used media channels of that part of the German population, with a high affinity for the media company "ZDF", compared to the total population.
Especially noticeable is the positive correlation with Pinterest, Reddit, Xing, as well as the negative relation to Newspaper, Magazine, TV.
This bar chart visualizes, how a preference for the brand "ZDF" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ZDF" viewers to have an affinity for "Pinterest" is increased by 68.78% .
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