This study is based on a small sample and is not entirely current.
Current and correct figures can be generated at any time with a free account.
Create current statisticsLoading statistic. Please wait...
Lifestyle | ZDF
March 24, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a strong preference for the media company "ZDF", in comparison to the total population.
Very pronounced are the positive values for Nutzt Vergleichsportale, Smart-Home, E-Mobilität and the negative values for Haustier: Vogel, Shopping in Discounters, Brille beim Optiker kaufen.
This bar chart visualizes, how a preference for the brand "ZDF" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ZDF" viewers to have an affinity for "Nutzt Vergleichsportale" is increased by 69.3% .
You are free to share and adapt, you must give appropriate credit.
